"No one succeeds without failing". - Søren Smedegaard White

Tell us who you are?

My name is Søren Smedegaard Hvid. I was born in 1975, married and the father of three children. Professionally, I am a chartered accountant and partner in EY and director of EY Entrepreneur of The Year , Denmark. I work to advise some of the largest growth companies and help the best growth creators on their growth journey.

In my spare time, my family and I are very into football, and my children always want football trips as a gift. They are huge Manchester City fans and I get energy from my children's empathy – their passion for Manchester City, their empathy and light in their eyes when they win and the opposite when they lose. We travel quite a bit to see Manchester City play, so naturally I've become a fan too.

I also play a lot of padel. I'm far from as good as Mads Elholm (man of the month last month), ha ha, but I play in the 1st division.

What does your work give you?

I have a huge love for entrepreneurship and passionate growth creators who make a positive difference for society and for others. I am passionate about helping to unlock their full potential, inspiring them to sprout and grow and make the choices that take them one step further. Working with people who are as committed and passionate as the growth creators are gives me energy.

I hear about the successes and failures of the best growth creators, and I can't help but immerse myself in their universe. I like to share the inspiration with other growth creators, and I am often used as a presenter and as an expert in the media when it comes to growth and entrepreneurship. On the other hand, I'm really bad at talking about myself, and I'd actually rather not. I'm a true southerner and I feel best about underplaying rather than overplaying.

You help others make the right choices. Do you always make the right choices yourself?

In any election there is an opt-out.
And you'll never know what it would look like if you went another way.

I meet many business owners who doubt whether the choice they want to make is the right one - but in reality it's all about making it the right one. If you believe it, it also becomes a self-fulfilling prophecy. I myself have made many stupid choices over time, e.g. in my great love for cars, but conversely I've had fun. And wasn't that the right thing to do?

In general, we should not be afraid to fail. Because in mistakes lies learning, and I myself am aware of helping to create a culture at EY that is safe and where there is room to make mistakes. Failure is part of the ingredient for creating success, and there is a huge dynamic in making mistakes.

No growth creator has created success without making mistakes.

What does your attire mean to you?

It means a lot to me and my self-esteem to be nicely dressed. I am in an industry where I should not overdress, but certainly not underdress either. Dress only matters when I have to meet other people – whether it's in the warehouse, the boardroom or in the Royal Palace. And even though I rest a lot in myself, clothes create certain people. I feel like I'm the best version of myself when I'm in a nice outfit.

I always get fantastic service from Ulrik and Thomas – and good service is not a given. It shows social intelligence, and they have it. I spend a lot of money on clothes, and I never shop anywhere else – both because of the good service, but also to support the store. They have had the courage to dare and jump into it - even in a time when retail is having a hard time. And it is naturally something I would like to support, so that the dream can sprout and grow.

A big thank you to Søren Smedegaard Hvid for standing up for 'Man of The Month'.