Replay was founded back in 1978 by Claudio Buziol and has since then expanded their business so that today they sell their denim fashion in more than 50 countries. Over the years, Replay has focused on the sporting world and has collaborated with sports stars such as Neymar Jr. and Usain Bolt. They have also helped to dress the players well, from some of the biggest football clubs such as FC Barcelona, ​​Paris Saint-Germain and Ajax FC. Replay creates experiences and they focus on making the shopping experience something special. In their flagship store in Milan, they have designed the store to give you the feeling that you are in a movie, they give their customers the opportunity to experience scenes and situations that make them have an extraordinary experience. The store also offers a café, bar and a gourmet restaurant, to create an experience not found in many places. Their jeans are created to embrace the shape of the body and thus give you a unique expression. Innovation, quality and creativity help make their jeans loved worldwide.

See our selection at or stop by the store in the heart of Odense City.

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